Going for the Record

I was listening to a Christian radio broadcast in the car yesterday, when I heard the DJ say someone in Indiana was going to attempt to break the record for the longest sermon. The title is linked to the website. I have heard of churches doing shameless things before to try and get people excited about church, or trick them into hearing the gospel. However, this one really seemed to get under my skin. Isn't preaching more sacred than this? Isn't there too much at stake? Isn't the gospel too precious to simple try to use it to break some record? What is the goal of preaching? It must be to glorify God. The secondary goal must be to make clear the word of God so that impacts the lives of those who hear. What is the goal of hearing preaching? To hear the word of God, to see God glorified, and to be changed by the Holy Spirits aid.